Council collaborates with football club as it prepares for the Premier League

Published14th August 2024

Ipswich Borough Council has teamed up with Ipswich Town Football Club to install a new gateway of 21 vibrantly wrapped, football and recycling themed bins in Ipswich.

Installed in time for the Club’s return to the Premier League on Saturday, 17 August, the new single and double bins aim to increase recycling on the go, whilst supporting the increased footfall of home and away supporters visiting Ipswich.

Creating a visual walkway from Ipswich Station to Portman Road, the bins encourage the public to separate the most common litter items; plastic bottles and aluminium cans and keep the streets of Ipswich clean.

Based on Ipswich Town’s blue and white scarf, the new bins aim to promote a sense of pride in Ipswich with the wording ‘A Proud Premier League Town - think smart, think blue, recycle’.

Councillor Neil MacDonald, Ipswich Borough Council Leader, says:

“We’re incredibly proud of Ipswich Town being back in the Premier League and in readiness of the extra supporters visiting Portman Road, we have teamed up with the Football Club to ensure we have the necessary waste and recycling solutions to support extra fans visiting Portman Road.

“The bins have been upcycled to incorporate Ipswich Town Football Club’s colours and we hope the eye-catching design will encourage increased recycling on the go and the correct usage of bins to keep Ipswich clean.”

Mark Ashton, Chairman and Chief Executive Officer at Ipswich Town Football Club, added:

“The Club is delighted to be partnering with Ipswich Borough Council on this project.

“Promotion to the Premier League is a great opportunity for both the Club and the town of Ipswich to showcase itself to the world, and we’re proud to be playing a part in this important initiative.”